Pop-Up Mob | Saie

Pop Up Mob and Saie partnered with 3RD Ave to bring the brand’s clean-beauty philosophy to life through thoughtful design and fabrication. 3RD Ave engineered and built the full environment, from custom scenic elements to branded fixtures, blending earthy tones, natural textures, and sustainable materials that embodied Saie’s commitment to eco-conscious packaging, high-performance formulas, and mindful beauty. The result was a warm, inviting space that reflected Saie’s dedication to both people and planet.

Guests stepped into a space filled with natural textures, soft lighting, and grounded earth tones, creating a retreat-like atmosphere amid the buzz of the conference

The activation was a standout success, drawing strong engagement from Sephora store managers throughout SMC. The warm, nature-inspired space encouraged hands-on product interaction and authentic brand connection, bringing Saie’s clean, sustainable beauty ethos to life.