Project Overview:

3rd Ave partnered with Sol de Janeiro to produce a vibrant three-city tour designed to bring the brand’s signature warmth and personality to life in real-world settings.

Our team fabricated and installed the full touring experience, creating custom scenic builds and branded elements that highlighted Sol de Janeiro’s colorful identity and playful spirit. The activation traveled from Palm Springs to San Diego to Miami, giving guests an immersive, sun-soaked experience that showcased the brand’s energy and optimism in every detail.

Objectives:

To design and execute a touring brand experience that celebrated Sol de Janeiro’s playful identity while maintaining a cohesive look and feel across multiple cities. The goal was to highlight the brand’s visual world through custom fabrication, scenic design, and hands-on experiences that brought its signature warmth to life.

Result:

The three-city tour delivered a bright, high-energy experience that reinforced Sol de Janeiro’s distinctive aesthetic. Each stop featured precise fabrication and seamless installation by the 3rd Ave team, resulting in consistent quality, strong brand presence, and enthusiastic guest engagement from Palm Springs to San Diego to Miami.