Project Overview:

Samsung partnered with 3rd Ave to develop an immersive, technology-driven experience that showcased the innovation behind their latest mobile device. The activation invited guests to engage directly with the product through a seamless blend of hardware, software, and interactive storytelling.

Upon arrival, participants scanned their retinas using a custom-built app, which triggered a door unlock sequence and initiated a guided digital journey. Once inside, the mobile device recognized when it was picked up, automatically launching a fully synchronized show experience designed to highlight the phone’s advanced features and user personalization capabilities.

Objectives:

To design and produce an interactive installation that demonstrated Samsung’s cutting-edge technology in a way that felt both intuitive and awe-inspiring. 3rd Ave’s goal was to merge experiential storytelling with real-time tech integration, giving consumers a tangible sense of connection with the product and brand.

Result:

The experience successfully immersed guests in a world of smart innovation and precision engineering, illustrating Samsung’s leadership in mobile technology. Through synchronized app development, live sensor triggers, and seamless technical execution, 3rd Ave delivered an activation that blended creativity and engineering into a single, memorable experience.