Project Overview:

3rd Ave partnered with LEGO to create an immersive experience at the Los Angeles Auto Show, celebrating LEGO’s automotive lineup. The activation featured collector car displays, a life-sized LEGO Bugatti, and an interactive LA River aqueduct where kids raced custom LEGO cars.

Guests explored a photo booth, posed in a LEGO lowrider, played in the LEGO Play Zone, and took home exclusive giveaways, creating a playful, hands-on experience that brought LEGO’s creativity to life.

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Objectives:

Our objective was to design and produce an interactive environment that showcased LEGO’s creativity through the lens of automotive culture, engaging both families and car enthusiasts with hands-on play and memorable brand moments.

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Results:

As the architects of visual inspiration, we recognize that design has boundless potential. Our expertise covers a multitude of creative domains, from graphic design and branding to user experience and interior design. We don't just create designs; we craft visual experiences that transcend the ordinary, continuously pushing the boundaries of what's achievable. Each project is a unique opportunity to craft a remarkable design masterpiece.The activation became one of the most popular attractions at the Los Angeles Auto Show, drawing families, car enthusiasts, and media attention alike. Guests spent extended time exploring the space, racing cars, and sharing their experiences on social media, reinforcing LEGO’s reputation as a brand that fuels creativity and connection.