Project Overview:

3rd Ave partnered with AgenC to bring Drunk Elephant to life through a vibrant, mobile pop-up experience. The activation was designed as a fully functional traveling retail environment that could expand and collapse to 60% of its footprint, allowing for efficient transport and setup across a three-city U.S. tour.

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Objectives:

To design and fabricate a fully mobile, premium pop-up experience that embodied Drunk Elephant’s bold and playful aesthetic, while maintaining functionality and durability for a multi-city U.S. tour. The goal was to create an environment that blended beauty, design, and accessibility, offering guests an authentic brand experience in any location.

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Result:

The traveling pop-up became a vibrant extension of the Drunk Elephant brand, drawing high engagement and social buzz throughout its three-city tour. The expandable design proved both efficient and visually striking, allowing seamless installation and transport while maintaining the brand’s signature, high-quality feel.