Project Overview:

3rd Ave partnered with Coca-Cola and United Parks to create a strategic and immersive brand experience that blended creative storytelling with precise execution. Our team designed, built, and installed themed animal displays throughout the parks, bringing Coca-Cola’s vision to life in a way that engaged guests and elevated the beverage experience.

From cement footings and structural armatures to signage, scenic detailing, and installation, 3rd Ave managed every stage of production with accuracy and care, ensuring each element seamlessly integrated into the park environment.

Objectives:

To develop and execute a large-scale scenic program that enhanced Coca-Cola’s in-park presence while aligning with United Parks’ thematic storytelling. The goal was to increase guest engagement and drive traffic to Coca-Cola Freestyle locations through dynamic, photo-worthy displays that blended creativity, durability, and brand identity.

Result:

The installation became a key visual and experiential highlight across the parks, sparking guest interaction and boosting visibility around Coca-Cola’s beverage offerings. The combination of craftsmanship, creative design, and operational efficiency reinforced Coca-Cola’s brand as both innovative and deeply connected to the guest experience.