Project Overview:

Blizzard Entertainment collaborated with 3RD Ave to bring the dark, immersive world of Diablo IV, Vessel of Hatred to life in a captivating set, featuring the renowned Camila Cabello.

3RD Ave designed, fabricated and executed a full ad campaign for Blizzard Games, inspired by the game’s detailed reference imagery. These were complemented by intricate scenic set decorations and a custom backing crafted exclusively for the photoshoot.

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Objectives:

To translate the dark, cinematic world of Diablo IV: Vessel of Hatred into a physical environment that captured the game’s depth, artistry, and emotion, creating a visually striking set experience that aligned seamlessly with the global campaign.

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Result:

The custom-built set became the dramatic centerpiece of the campaign featuring Camila Cabello, blending Blizzard’s world-building with 3rd Ave’s craftsmanship and attention to detail. The shoot received wide recognition across digital and social platforms, amplifying anticipation for the game’s release and showcasing 3rd Ave’s ability to merge storytelling with production design.