Project Overview:

3RD AVE designed, produced, and toured a fully functioning Airstream trailer across six influencer homes nationwide. Each stop created a personalized brand experience, transforming the influencer’s driveway into a private getaway where they could sample the brand’s newest Watermelon flavor and enjoy a night of freedom just steps away from home.

Objectives:

To generate authentic, high-impact social content that connected with Gen Z audiences by blending nostalgia, independence, and flavor discovery. The campaign aimed to position the brand as the ultimate choice for summer fun and youthful refreshment.

Result:

The campaign drove nationwide engagement through organic influencer storytelling, reaching millions of followers and amplifying the new Watermelon flavor launch. By creating a shareable taste of freedom moment, the activation deepened brand affinity and drove measurable spikes in social buzz and product trial.