Hourglass

3RD Ave partnered with Hourglass Cosmetics to translate the brand’s luxury aesthetic and refined design language into a physical environment at Sephora’s SMC trade show. The opportunity allowed 3RD Ave to highlight Hourglass’s premium positioning through elevated fabrication and custom finishes, creating a striking, golden centerpiece that embodied the brand’s timeless elegance and drew attention from key retail decision-makers.

Guests were drawn to the luminous gold structure that reflected the brand’s signature elegance, inviting them to explore the latest product lineup in a space that felt both artful and elevated. The seamless design and refined details created a luxury retail moment, allowing attendees to engage with the brand through beauty demos, conversation, and captivating visual storytelling.

The installation became one of the most talked-about displays at SMC, drawing consistent traffic and admiration from Sephora store leaders and beauty insiders. Hourglass successfully reinforced its luxury positioning and product innovation, while 3RD Ave’’s craftsmanship showcased how thoughtful fabrication can elevate brand storytelling and create a lasting impression on both guests and retail partners.