NETFLIX YES DAY

Netflix was looking for a way to further engage press during Virtual Press Junkets.

3RD AVE concepted The Interactive Junket Hub – a series of customized interactive experience for press. Each experience is customized to the film or TV show and highlights different themes or key messaging. Press are invited to scan a QR code and to interact with the experience while they wait for their interviews to being. 3RD AVE has worked on several titles with Netflix including Selena: The Series, Ma Rainey’s Black Bottom, To All The Boys 3, Yes Day and Moxie. Experiences featured were games, trivia, puzzles, content players, photo booths and more

The interactive junket experiences saw high engagement from press during the virtual event. In some cases, the experiences have been extended to global fan events for larger film promotion.