SAMSUNG LAUNCH

Samsung wanted a physical and interactive experience to highlight their new device.

3RD AVE created an experience that allowed the consumer to touch the new device which in turn triggered the start of a full immersive experience. The room was made out of 80+ LED panels that played custom created content that mirrored Samsung’s commercial campaign. A voice over guided the consumer through the 90 second journey.

The immersive room was deployed in 8 different high traffic markets throughout the United States and garnered media attention and 1000’s of consumer engagements.