QHAUL

Showtime was looking to drive awareness of the upcoming season of The L Word Generation Q by recreating Dana’s Bar. A key location on the show and a fan favorite.

3RD AVE was tasked with creating a mobile set piece that highlighted a big part of the show. Fans know and love this bar so we wanted to create a photo moment for all to enjoy and share. The truck was parked outside of a Dinah Shore pool party during the 4 days of the festival

The truck had thousands of visitors, selfies shared to tens of thousands of users and a highlight that people will talk about for years to come.