LA AUTO SHOW LEGO BOOTH

The Los Angeles Auto Show was a brand first for LEGO. LEGO was looking for a unique platform to launch the custom LEGO Bugatti to the US Market that would garner significant impressions.

3RD AVE conceptualized, designed, built, integrated and executed the LEGO booth at The Los Angeles Auto Show. The interactive space featured a custom LED panel installation, interactive retail window, a replica of the LA River viaduct to race pull-back cars and many more memorable LEGO moments.

The interactive booth lived on the show floor for over 10 days and was trafficked by over 91,000 consumers and saw over 160,00 consumer engagements. The booth garnered media and celebrity attention and was even named one of the top five activations at The Los Angeles Auto Show