Electra meccanica

Electra Meccanica was looking to launch their all-new SOLO car, a 1-person electric vehicle, amid the COVID-19 pandemic in a safe yet effective way.

3RD AVE worked to bring a premium ride-and-drive experience to Los Angeles for select press and media. Throughout the 2-day experience, guests arrived at their private appointment for a chance to see the vehicle in person and to take a drive around the custom course, designed and built by 3RD AVE. Upon arrival, proper COVID-19 safety procedures were conducted by 3RD AVE’s certified COVID-19 Compliance Officer. Guests started their experience in the custom-built lounge and were able to take a potted plant from the custom wall as a keepsake upon departure.

A successful launch event hosting over 20 guests including press, media, client VIPs and investors. Various articles and social media posts as a result of the media’s positive experience. A safe activation for clients, guests and crew powered by 3RD AVE’s COVID-19 safety measures.