Canada Goose x nba

Canada Goose wanted to celebrate their partnership with NBA and Salehe at the NBA Crossover event.

3RD AVE was tasked with re creating an animated film Salehe and Canada Goose made for a jacket collaboration. The fishing hole and an interactive fishing game using a real rod. The jacket was attached to a pressure sensor that would change the widow content from a calm day to a stormy night, perfect for the jacket. The fireplace had real steam coming out of it as well as a realistic fire that flickered. The whole shack had real props with faux scenic that looked like real snow, rust and aged decor.

Successful 3-day event hosted in Cleveland, Ohio. Canada Goose had influencers, large crowds and lots of media coverage for their booth.