ABSOLUT WATERMELON

Absolut wanted to promote their brand new watermelon flavored vodka by creating shareable moments through influencers.

3RD AVE was asked to create a memorable experience for selected influencer in hopes of promoting Absolut’s new watermelon vodka. Covid 19 had a lot of people including influencers moving back in with their parents. Absolut wanted them to have a break from their new situations and enjoy a night in a fully customized Airstream. Simultaneously, a social media contest for the most creative follower would result in them winning this trailer.

The Airstream traveled to 5 locations across 5 states and led to original content shared to millions of social media followers.